Hi There! I'm Nonso 👋

Secured KoinKoin's placement and recognition at the 2024 Crypto and Digital Assets Summit by the Financial Times, positioning the brand as a credible player in the cryptocurrency industry.

Through targeted marketing strategies, including tailored outreach campaigns, strategic messaging, and aligning KoinKoin's value proposition with industry trends, I elevated brand awareness and fostered key partnerships. This achievement not only boosted KoinKoin's credibility but also expanded its visibility within the competitive cryptocurrency market.

Spearheaded the strategic promotion of Davido's Timeless album, implementing a multi-channel approach that harnessed social media platforms, influencer collaborations, and trending conversations. These efforts directly contributed to securing 3 Grammy nominations and exceeding 1 billion streams, showcasing the album's global impact.

I developed and executed targeted marketing strategies, including interactive Twitter campaigns, TikTok influencer partnerships, and data-driven audience segmentation, to ensure the album resonated with diverse demographics. By aligning the product's unique value with audience expectations, I strengthened Davido's position as a global music icon and drove measurable success.

Spearheaded the marketing of HP to a younger demographic by driving targeted collaborations and executing creative content strategies, exemplified by the high-impact partnership between HP and CKay.

Through this collaboration, I leveraged CKay’s influence and crafted engaging content that resonated with Gen Z and millennial audiences, significantly boosting brand relevance. These efforts resulted in a 30% increase in global brand partnership proposals within six months, showcasing HP’s appeal to a vibrant, youthful market.

Strategically founded and creatively lead Performinggg!, a platform dedicated to producing live performance videos that spotlight emerging artistes and talents. By curating visually captivating content, crafting targeted promotional strategies, and leveraging analytics to understand audience preferences, I drove the platform to achieve significant traction, averaging 35,000 views per video. 

Through consistent engagement, innovative storytelling, unique content strategy, and a deep focus on quality, I positioned Performinggg! as a go-to platform for discovering fresh talent, amplifying their visibility, and establishing a strong presence within the creative community.

Strategically positioned Ready2Relate and effectively marketed its toolkit to achieve first runner-up recognition at the Institute of Health Visiting Awards, enhancing its credibility and visibility within the healthcare sector.

By crafting targeted campaigns, refining the initiative's value proposition, and leveraging data-driven insights to engage key stakeholders, I successfully increased awareness and established Ready2Relate as a trusted resource. This recognition reinforced the initiative’s reputation and expanded its reach within the healthcare community.